The Silvercar by Audi RAC (rent a car) product consists primarily of a consumer-facing responsive web app and native mobile app experience. My responsibilities included design leadership and collaboration for booking flow optimization, new feature introductions such as a loyalty program, and a brand refresh inspired by the growing relationship with Audi, our parent company.

At Silvercar, I was initially hired to work on the Dealerware SAAS product consisting of a responsive web app and native mobile apps which streamline courtesy vehicle fleet management at automotive dealerships. I worked directly with the core product and development team to scope, prioritize, and address a multitude of feature requests and core UX pain points captured by the customer success team. My deliverables included customer journey maps, flow diagrams, wireframes, and low and high fidelity prototypes.